Be Part of the Indochine Movement
Something is happening with coffee and tea in Vietnam. Travelers cross the world to taste a real cà phê sữa in Da Nang. Young people are falling in love again with phin coffee, with matcha whisked by hand, with chai brewed slow with real spices. Indochine Beans & Leaves is at the heart of that movement — and we are opening our doors to partners who want to grow with us.
This is not just a franchise. It is a family of small, beautiful cafés carrying one story: a grandfather's coffee shop on Ong Ich Khiem Street, a founder who traveled more than 20 countries tasting coffee, and four origins under one roof — Vietnamese coffee, Indian chai, Thai tea, and Japanese matcha.
An Indochine café: deep green and gold, ivory and rattan, the phin bar at the heart — and the retail shelf by the door.
Bring Indochine to Your City?
Da Nang is our home. From here, the movement grows — city by city, café by café, cup by cup. Every Indochine partner carries the same gold-and-green identity, the same menu, and the same story into a new neighborhood, a new city, a new country. Tourists already look for us. Your city could be the next place they find us.
Open an Indochine Café?
Our cafés are made for small spaces and small kitchens — one pan, a toaster, no heavy equipment — yet the menu feels like a journey: Vietbeans coffee, BharatChai, SiamCha Thai tea, and UjiMatcha, with dine-in drinks and food plus retail sachet boxes customers take home and gift. Two incomes in one shop, under one beloved brand.
The Investment
Indochine Corner — inside an existing café, shop, or hotel
Franchise fee: ₫50 million (about $1,900), one time
Setup: ₫100–150 million — signage, drink station, initial stock
Total: about ₫150–200 million
Indochine Café — your own shop, 30–60 m²
Franchise fee: ₫100 million (about $3,850), one time
Setup: ₫150–200 million — fit-out, furniture, equipment, signage, initial stock
Total: about ₫250–300 million
Royalty: 5% of monthly sales — covering brand use, new drink development, and ongoing support.
What Indochine Supports
• Brand package — logos, signage, packaging, and café design guidance
• Recipes & training — the complete menu with hands-on training for your team
• Retail supply — our signature sachet boxes at partner pricing for your shelf
• New drinks — seasonal menu development from our Da Nang headquarters
• Marketing — product photography, posters, and social media templates
• Opening support — from the first layout sketch to your first customer
• Quality care — regular check-ins so every café tastes the same
Who Succeeds With Us
People who love coffee culture and want a café with meaning, not just machines — café owners, first-time founders, hotels and resorts, and retailers who want a corner of Indochine inside their space.
Let's Talk
Email: info@indochinebeansandleaves.com
WhatsApp: +1 415-794-2007
Zalo: +84 904 338 477
Headquarters: 86 Luu Quy Ky, Hai Chau, Da Nang, Vietnam
Be part of the Indochine Movement.